Why Whiteboard Animation Converts


If you have an online business you know how important having an effective marketing strategy is. Marketing strategies for online businesses such as blogs, online service directories, e-commerce sites and other online stores have become complex and multi-layered. You can no longer put your marketing efforts on the back burner if you are looking to stay competitive in the online and digital space.

Social media marketing campaigns, social media advertising, videos, whiteboard animation, content writing and tying all the various pieces of the marketing puzzle together in a cohesive manner that represents your brand has become more and more challenging.

Many business owners have taken a hands-on approach to their own marketing strategies which can work for some but may not work so well for others. You may have a great message to send to your potential clients but you may be struggling with how to convey that message in an engaging manner. Whiteboard animation companies like The Draw Shop can help you get your message to your potential clients in ways that is compelling and memorable.

Compelling Storytelling
When you choose to create a whiteboard animated advertisement or campaign for your website you are putting your message into the hands of a team of talented copy writers, animators, and artists that can take your high-level business idea or concept and literally draw it out for you in an animated, caricature driven manner.

You can communicate your idea to the professionals who will then take the idea and turn it into an easy to understand storyline about who your company is, what it is that your business does, and what value you are trying to offer your potential customer.

Memorable & Fun
Whiteboard animation videos work to play on their audience’s sense of humor, and to target emotional pressure points that may drive people to share the content, and to click on that call to action button that is cleverly embedded in the content.

Think about the last time you came across an animated video online. Chances are you will remember the animated video more than you would remember a still advertisement or a text only ad. Furthermore, you probably will have watched the video in its entirety and perhaps shared it on your social media profiles.

Made to Convert
Whiteboard animated videos are literally made to convert. They take your extremely important message and they take out any un-necessary noise and clutter to create a focused advertisement that is directly tied to a clear-cut call to action for your target audience.

The script of the video can be so powerful that it could even rally your target audience to share your content, and to rally behind whatever it is that you are selling or trying to promote. The components of whiteboard animated videos all come together to direct action from your potential clients in a manner that most other marketing strategies are not as effective with. Studies have shown that students showed a 15% increase in learning when exposed to whiteboard animated videos in their educational curriculum. Think of what that type of an increase or more can do for your business and brand.