I like Anne Hathaway, from the time I saw her movie Princess Diaries up to Devil Wears Prada. Her simple and subtle sophistication is another thing that I like about her. So it is not surprising that she’s chosen to be French cosmetics giant Lancome’s new face. She will be the face of the yet-unrevealed Lancome fragrance. The fragrance is expected to be launched in September 2008 so we can expect Anne Hathaway gracing various prints and TV advertisements before that time.
Lancome’s President Odile Roujol said Anne was the natural choice because she is a woman that embodies modern femininity. Her personality will perfectly represent the “passion and excitement” of their new fragrance. However, Anne is not the first popular celebrity to have the pleasure of being a Lancome ambassador. Clive Owen, Uma Thurman and Kate Winslet are the celebrities who have worked with Lancome.
It is going to be interesting how the fragrance will turn out. We will be sure to watch out for this.