With age, commercials have explored different routes to grab the attention of the audience. And anything that is simply adorable, tear-jerking or entertaining is always welcome. Heinz’s latest commercial is spot on!
The company has unveiled its 2016 Super Bowl spot from creative shop David in Miami. The ad features a bunch of adorable weiner dogs dressed in hot dog costumes scuttling to a family dressed in Heinz condiment costumes.
The humorous ad is part of ‘MeetTheKetchups’ campaign. While Heinz is a popular ketchup brand, there are millions uninformed about its other delicious offerings. The commercial is an attempt to reach out to a mass audience and introduce them to Heinz condiments including Heinz ketchup, mustard and a new BBQ sauce.
Heinz is launching this campaign during Super Bowl to ensure that everyone knows that Heinz is not just a family of ketchup, but alternative great taste too. Worry not Heinz! The cute commercial is a definite grabber!