CashBasha to Boost its Presence at Mobile World Congress Shanghai

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CashBasha at MWC Shanghai

Established with a vision to assist shopaholics in their shopping, CashBasha is a unique technology platform that lets you shop from your favourite e-commerce platform through cash payment!

Established in May 2015, the Jordanian startup has come a long way ever since it commenced its operations. The company has been recently selected as one of the top-notch startups to represent Jordan at the Mobile World Congress (MWC) to be held in Shanghai between 29th of June to 1st July. Zain Jordan along with Manaseer Group and Intaj have partnered together to make the Jordan Pavilion in MWC Shanghai 2016 possible. For the first time in the Mobile World Congress, there will be a Jordan Pavilion with 9 Jordanian Startups present.

It was noted that over 80% of individuals in the Middle East & North Africa preferred to shop on foreign e-commerce sites. However, the logistical, transactional, and procedural challenges involved in paying, importing and delivering an item to a customer in an emerging market discouraged the leading e-commerce websites to perform business in such markets.

As such CashBasha was established to address the grievances of the shoppers in the Arab World. CashBasha’s integrated services permits shoppers in emerging markets to make purchases on the sites that do not cater to their geographies, preferred payment methods, customs clearance, or local customer service. Their technical capabilities and built products make the shopping experience seamless, automated and easy for anyone.

While the startup only works in tandem with Amazon.com at the moment, it looks forward to expand its portfolio of e-commerce platforms and escalate its presence to varied geographies. Always at the forefront of innovation, CashBasha’s involvement at Mobile World Congress is a definite step in positioning itself as one of Jordan’s top startups in the field of new technology.

The Mobile World Congress is Asia’s biggest mobile industry event – where thousands of visionary leaders and tech-savvy consumers gather to experience a connected life.