Once upon a time, content was enough to help people read and understand about their topic of interest. But with changing times and limited attention grasp, videos and pictures have become the key elements of promoting a brand. In wake of the reality, EKeif – an online Arabic content company provides ‘how-to’ videos, with a large user base in the Middle East. Some of the companies can be considered social enterprises, as they are creating social impact in the education, arts or environmental sectors.
Established in 2013 in Amman Jordan, EKeif ‘how-to’ Arabic video content is targeted to Arabic speaking users, focusing on varied important categories for woman, family and society. As one of the most reputable Arabic video communities, EKeif is participating at Mobile World Congress (MWC) which will be held in Barcelona from Monday February 27 to Thursday March 2, 2017.
Within five years of its establishment, the five people team has been able to upload 1000+ videos created by EKeif and 4000+ videos from the users and captured over 300k subscriber on YouTube and more than 70 Million videos views. Created with an aim to address the gap for high quality Arabic content, EKeif today offers videos on some of the most interesting topics.
Going forward in the future, the company aims to focus on developing free content for women. It aims to create a community for users and experts which can help them share their ‘how-to’ videos. In addition, the company looks forward to expand broadly within the fermium model of structured ‘how-to’ guides.
In a world where technology changes every day and every moment, EKeif aims to create a revolution at Mobile World Congress with its revolutionary video content. The Mobile World Congress is a biggest mobile industry event – where thousands of visionary leaders and tech-savvy consumers gather to experience a connected life. More than 2,200 companies will exhibit at Mobile World Congress 2017.